Why Shopping Experts Know This Is the Best Time to Get Swimwear Deals: $2.96 Bottoms, $8 Bikinis & More
E! may get a commission if you purchase something through our links. Learn more.
As summer draws to a close, I’m ready to reveal a shopping secret that often floats under the radar: this is the best time to make a splash with swimwear deals. With the end of the season and Labor Day Weekend sales creating a tidal wave of savings, budget-conscious shoppers can catch some serious bargains. Retailers are eager to clear out their current inventory, making this the perfect opportunity to scoop up high-quality swimsuits at a fraction of the price.
From Amazon’s vast ocean of options to Nordstrom Rack’s splashy discounts, now is the ideal time to make waves with your budget and prepare for next year. I’m excited to share these insider tips with you, without any gatekeeping. My mission is to help you swim in savings, and I’m thrilled to reveal all my top shopping hacks.
Discover the best deals from your favorite stores like Old Navy, Cupshe, Swimsuits for All, J.Crew Factory, Abercrombie, Aerie, Lands' End, and more.
By riding the wave of these end-of-season sales and Labor Day Weekend discounts, you can enhance your swimwear collection while making the most of your budget.
The Best Old Navy Swimwear Deals
These low-rise bikini bottoms offer a flattering fit with UPF protection and versatile mix-and-match potential for endless summer looks.
Size Range: XS to 4X
Color Options: 14 solid colors and prints
Shoppers Say: "Washes well and doesn't lose shape. My go to favorite bikini bottom."
This chic swim set combines a convertible bandeau top with playful ruffled bottoms, offering both versatility and a stylish, comfortable fit for any beach day.
Size Range: XS to 4X
Shoppers Say: "Love the high waist, so comfortable, stays in place and looks great."
This vibrant swim set combines a scoop-neck top with high-waisted crochet bottoms in a textured orange fabric, perfect for making a bold, stylish statement by the water.
Size Range: XS to 4X
Color Options: 7
Shoppers Say: "I love this one piece swimsuit! The fit is perfect, flattering and the stripe pattern is so cute. Great purchase! Would order again in another colour or pattern for sure!"
Make a splash in this one-piece swimsuit, featuring pink and white stripes, adjustable straps, and removable pads for a perfect blend of style and comfort.
Size Range: XS to 4X
Color Options: 7
Shoppers Say: "I love this one piece swimsuit! The fit is perfect, flattering and the stripe pattern is so cute. Great purchase! Would order again in another colour or pattern for sure!"
The Best Cupshe Swimwear Deals
Embrace effortless style with this color block bikini set, featuring a sleek top and mid-rise bottoms that offer a modern, flattering silhouette.
Size Range: XS to XL
Shoppers Say: "The ribbed material is SO comfortable and flattering! Great quality."
Show off your playful side in this animal jacquard bikini set, designed with a flattering halter top and high-waist bottoms for a chic, vintage-inspired look.
Size Range: XS to XL
Shoppers Say: "Love the fit, thick, and texture! Beautiful print and comfortable. Good coverage on bottom."
Dive into style with this triangle bikini set, featuring a sleek top and mid-rise bottoms that deliver a timeless look with a modern twist.
Size Range: XS to XL
Shoppers Say: "A flirty and push up galore bikini, with interesting straps and design elements. Bikini is very comfortable, and very sexy. It definitely adds to ones curves. If you want extra cleavage it definitely provides that and is very flattering and comfortable."
Step up your swim style with this sleek black bikini set, featuring a textured scoop top and high-waist bottoms accented with bold rainbow trim.
Size Range: XS to XL
Color Options: Black and pink
Shoppers Say: "Really like this 2 piece as it is high-waisted and not too cheeky."
Stand out with this color block bikini set, featuring an asymmetrical bralette and V-waist bottoms for a striking, fashion-forward swimwear look.
Size Range: XS to XL
Color Options: Orange, pink, and aqua
Shoppers Say: "Super cute! I was worried about the thick coverage on the sides, it works perfect and the V front is very flattering. Great quality suit for the price, I bought true to size, fits perfect."
Embrace a vibrant look with this green zebra-print triangle bikini top, accented with a banded design for a fashionable and supportive fit.
Size Range: XS to XL
Color Options:
Shoppers Say: "I'm a founding member of the IBTC and this top was a great fit. No weird puckering or bagging, it fits great and the color is lovely."
The Best Abercrombie Swimwear Deals
Elevate your beach day with this sleek swim set featuring a supportive underwire top and flattering high-leg bottoms for a chic, confident look.
Size Range: XXS to XXL
Color Options: 6
Shoppers Say: "Super cute and comfortable for having a underwire. Looks flattering."
Turn heads with this stunning swim set, featuring a tie-strap underwire top and high-leg cheeky bottoms for a perfect blend of support and style.
Size Range: XXS to XXL
Color Options: 7
Shoppers Say: "Perfect! Very supportive while looking cute!"
The Best Lands' End Swimwear Deals
With its flattering wrap design and high-leg cut, this suit is guaranteed to make you feel like a beach goddess.
Size Range: 2 to 26
Color Options: 3
With targeted control and a draped silhouette, this is the perfect blend of style and support for your beach day adventures.
Size Range: 4 to 18 with D-cup options in regular, petite, and tall lengths
Color Options: 2
Shoppers Say: "This is a classy suit - fits well and comfortable to wear. I love the cut and the neckline - plus your end of season sale is a budget saver!"
The Best Amazon Swimwear Deals
Refresh your beach look with this versatile set, featuring a bandeau top with removable straps and a matching bottom for a chic and customizable swimwear style.
Size Range: S to 3X
Color Options: 35
Customer Ratings: 13,100+ 5-star Amazon reviews
Shoppers Say: "Absolutely LOVE this suit I have purchased 3 of them! Very good quality and fit. Tons of compliments."
Embrace effortless elegance with this Brazilian-style swimsuit, designed with spaghetti straps and a flattering cut for a chic beachside look.
Size Range: XS to L
Color Options: 32
Customer Ratings: 4,700+ 5-star Amazon reviews
Shoppers Say: "Loved this! Super cute and true to size. Didn’t feel flimsy or cheap."
Splash into fun with this bikini set, showcasing a daring deep V-neck, low-rise bottoms, and a crisscross back with self-tie spaghetti straps for a stylish and adjustable beach-ready look!
Size Range: XS to XL
Color Options: 20
Shoppers Say: "Good value for money. Given the price I am overall pleased with this purchase. The fit is good.the quality is better than I expected and colour is as vibrant as in the pictures."
Stand out at the beach with this playful two-piece swimsuit, featuring a twist-front bikini top with removable padding and tie-side bottoms adorned with a floral print.
Size Range: XS to XL
Color Options: 21
Customer Ratings: 9,500+ 5-star Amazon reviews
Shoppers Say: "Best I've bought in a while. Love this. Super comfy, great shape and perfect size. Durable and good quality fabric."
The Best Aerie Swimwear Deals
Unleash your wild side with this full-coverage leopard-print swimsuit that combines bold style with ultimate comfort.
Size Range: XXS to XXL with long length options
Color Options: 14 solid colors and prints
Shoppers Say: "I absolutely love it! I have a belly from endometriosis and I feel so confident in it. I feel like it would be flattering on all body types imo. I'm plus size and I love love love it. The print is also so cute!"
Make a statement with this chic one-piece featuring a keyhole cutout and halter neck, offering a blend of elegance and contemporary flair.
The Best Nordstrom Rack Swimwear Deals
The Best Lane Bryant Swimwear Deals
Show off your style with these high-leg swim bottoms, designed for a cheeky fit and a flattering, confident silhouette.
Size Range: 10 to 28
Color Options: 3
Shoppers Say: "They are comfortable and very cute. I paired them with a solid black plunge top and this is my favorite swim set! Agree with previous reviews that there should be more colors!"
Enjoy comfort and style with this one-piece swimsuit, featuring a no-wire design and wrap detail for a flattering and easy-going fit.
Size Range: 10 to 28
Color Options: 3
Shoppers Say: "This swimsuit is the bomb. It really holds you in without being uncomfortable."
The Best Swimsuits for All Deals
With its daring lattice plunge neckline and figure-flattering silhouette, this one-piece is sure to turn heads.
Size Range: 4 to 26
Color Options: 6
Shoppers Say: "Full figured girl's dream. So pretty, so well constructed. I will probably buy a 2nd one so I can wear this one out."
Featuring flattering ruched detailing and a timeless bandeau silhouette, it's a must-have addition to your swimwear collection. Plus, with removable straps included, you can switch up your look with ease.
Size Range:6 to 26
Color Options: 8
Shoppers Say: "Absolutely love this bathing suit top. I have bought it in every color. I get compliments every time I wear one of these suits."
Featuring a supportive underwire and chic mesh detailing, it offers both comfort and confidence for all your aquatic adventures.
Size Range: 10-26 with cup-size options ranging from D to H.
Color Options: 3
Shoppers Say: "Fits my big boob's perfectly. Beautiful bathing suit. Fits perfectly. Holds my big boobs up. My new summer wear with my cover up. I wire it swimming a couple times already."
The Best Lane Bryant Swimwear Deals
The Best Nordstrom Rack Swimwear Deals
Dive into vibrant style with this swimsuit, featuring scrunched sleeves and high-cut legs for a bold and flattering look.
Size Range: XS to XL
Color Options: 3
Add a touch of boldness to your swimwear with this leopard-print tankini top, designed with a twist-front detail and adjustable tie straps for a chic and customizable fit.
Size Range: 4 to 16
Make a statement with this one-piece swimsuit, offering a plunging neckline, a low-scooping back, and ruffled sleeves for a chic and eye-catching look.
Size Range: XS to XXL
The Best J.Crew Swimwear Deals
Enhance your swimwear collection with this sleek black one-piece, designed with a scalloped trim for a refined and stylish edge.
Size Range: XXS to 3X
Color Options: 3
Shoppers Say: "I have this suit in 3 different colors! I get compliments all the time on the fun added design on the edging of the suit. I am larger busted and it still holds them in! Love it!"
Brighten up your swimwear collection with this playful two-piece set, featuring a ruffled bikini top and high-waisted bottoms.
Size Range: XXS to 3X
Color Options: 8
Shoppers Say: "The perfect bikini top for summer. Super cute bikini top and the extra details are so fun and flirty."
Refresh your swim style with this elegant two-piece set, combining a scalloped one-shoulder top with high-rise bottoms for a refined and contemporary look.
Size Range: XXS to 3X
Color Options: 3
Shoppers Say: "Love this top! Provides a great amount of coverage while still being cute! Also good thick material."
When is the best time to get swimwear deals according to shopping experts?
According to shopping experts, the best time to get swimwear deals is at the end of summer. This period offers significant discounts as retailers clear out inventory to make room for fall merchandise. Additionally, Labor Day Weekend is a key opportunity for scoring great swimwear deals, with many stores offering some of the biggest sales of the year. It's an excellent time to stock up on swimsuits for next year while prices are at their lowest.
Why is now the best time to get swimwear deals?
Now is the best time to get swimwear deals because the end of summer brings substantial markdowns as retailers clear out their seasonal stock. This is a prime opportunity to stock up on swimsuits at significantly reduced prices and get ahead for next year. Additionally, Labor Day Weekend is one of the biggest sale events of the year, offering even deeper discounts on swimwear. Taking advantage of these end-of-season sales can lead to substantial savings on stylish and high-quality swimsuits.
What is the best month to get swimwear deals?
The best months to get swimwear deals is at the end of August and the beginning of September. During this period, retailers are eager to clear out summer inventory, resulting in significant discounts on swimsuits. This is also when Labor Day Weekend occurs, one of the biggest sale events of the year, offering even deeper markdowns. It’s an ideal opportunity to stock up on swimsuits for next year while prices are at their lowest.
What time of year do swimsuits typically go on sale?
Swimsuits typically go on sale at the end of summer, making this period a prime time to stock up for next year. As retailers clear out their seasonal inventory, you can find significant discounts on swimwear. Labor Day Weekend is one of the biggest sale weekends of the year, offering even deeper markdowns and exceptional deals on swimsuits. Taking advantage of these end-of-season sales ensures you get the best prices while planning ahead for the next summer.
What strategies do experts recommend for scoring top swimwear deals?
To score top swimwear deals, experts recommend several effective strategies. First, shop at the end of summer, when retailers are clearing out their swimwear inventory and offering significant discounts. Labor Day Weekend is another prime opportunity, as it features some of the biggest sales of the year with exceptional markdowns. Subscribing to newsletters from your favorite swimwear retailers can provide early notifications about sales, exclusive discounts, and clearance events.
Additionally, using online coupon codes and promotional offers can further reduce costs. Shopping online allows you to compare prices across different retailers, ensuring you find the best deals. Finally, consider buying off-season, such as in fall or winter, when prices are lower as retailers make room for new inventory.
What are the key factors that influence swimwear sales throughout the year?
Several key factors influence swimwear sales throughout the year. Seasonal changes play a major role, with peak sales occurring during the summer months and significant markdowns at the end of the season as retailers clear out inventory. Holiday weekends, such as Labor Day, also drive substantial sales and promotions.
Additionally, fashion trends and new collections impact swimwear sales, as consumers look for the latest styles and designs. Retailer strategies, including clearance events and promotional offers, further influence buying patterns. Economic conditions and consumer spending habits also affect how and when swimwear is purchased throughout the year.
How do shopping experts suggest you plan your swimwear purchases for maximum savings?
Shopping experts suggest planning your swimwear purchases for maximum savings by following these strategies:
1. Shop End-of-Season Sales: Buy swimwear at the end of summer or during end-of-season sales when prices are significantly reduced as retailers clear out inventory.
2. Take Advantage of Major Sales Events: Look for major sales events like Labor Day Weekend, which offer some of the deepest discounts on swimwear.
3. Plan Ahead: Purchase swimwear in advance for the following year to benefit from off-season pricing and avoid paying full price during peak season.
4. Use Coupons and Promo Codes: Apply online coupons and promotional codes to further reduce your swimwear costs.
5. Subscribe to Retailer Newsletters: Sign up for newsletters from your favorite swimwear retailers to receive early access to sales and exclusive discounts.
6. Compare Prices Online: Use online tools to compare prices across different retailers and find the best deals.
By incorporating these tactics, you can maximize your savings and get the best value for your swimwear purchases.
How can you find the best swimsuit deals and discounts?
To find the best swimsuit deals and discounts, follow these effective strategies:
1. Shop End-of-Season Sales: Take advantage of end-of-summer sales and clearances, when retailers significantly mark down swimwear to make room for new inventory.
2. Look for Major Sale Events: Keep an eye out for major sales events, such as Labor Day Weekend and Black Friday, which often feature substantial discounts on swimsuits.
3. Sign Up for Retailer Newsletters: Subscribe to newsletters from your favorite swimwear brands and retailers to receive early notifications about sales, special promotions, and exclusive discounts.
4. Use Online Coupon Codes: Search for and apply online coupon codes and promotional offers to get additional savings on swimwear purchases.
5. Compare Prices Across Retailers: Use price comparison tools and websites to compare prices on swimsuits from different retailers and find the best deals.
6. Follow Brands on Social Media: Follow swimwear brands and retailers on social media platforms to stay updated on flash sales, discount codes, and special offers.
By implementing these strategies, you can uncover the best swimsuit deals and enjoy significant savings.
Where should you shop to find the best swimwear deals?
To find the best swimwear deals, consider shopping at top retailers including Amazon, Nordstrom Rack, Old Navy, Cupshe, Swimsuits for All, Abercrombie, Aerie, and J.Crew Factory.
To find the best swimwear deals, consider shopping at these top retailers:
1. Amazon: Known for its wide selection and competitive pricing, Amazon often features numerous swimwear brands at discounted rates.
2. Nordstrom Rack: This retailer offers significant savings on high-quality swimwear from popular brands, especially during end-of-season sales.
3. Old Navy: Old Navy frequently provides budget-friendly swimwear options with regular sales and promotions, making it a great place to find deals.
4. Cupshe: Specializing in stylish and affordable swimwear, Cupshe often has attractive discounts and deals on trendy swimsuits.
5. Swimsuits for All: This retailer is known for its wide range of swimwear in various sizes and often offers discounts and promotions.
6. J.Crew Factory: J.Crew Factory provides classic swimwear styles with frequent sales and clearance events for great savings.
7. Abercrombie: Abercrombie features fashionable swimwear with seasonal sales and discounts that make it a good spot for deals.
8. Aerie: Aerie offers trendy and comfortable swimwear with regular promotions and discounts, making it a top choice for finding deals.
Shopping at these retailers can help you find stylish swimwear at the best prices.
Which stores have the best deals on plus-size swimwear?
For the best deals on plus-size swimwear, consider shopping at these top stores:
1. Amazon: Amazon offers a wide variety of plus-size swimwear options at competitive prices, with frequent sales and discounts.
2. Nordstrom Rack: Known for significant markdowns, Nordstrom Rack provides high-quality plus-size swimwear at great prices, especially during clearance events.
3. Lane Bryant: Specializing in plus-size fashion, Lane Bryant offers stylish swimwear with regular promotions and discounts.
4. Old Navy: Old Navy features budget-friendly plus-size swimwear with frequent sales and special offers, making it a great option for affordable deals.
5. Swimsuits for All: This retailer is known for its wide range of swimwear in various sizes and often offers discounts and promotions.
These retailers provide excellent options for finding stylish and affordable plus-size swimwear.
Meet the Shopping Expert
Marenah Dobin is a Shopping Editor for E! News, who starts every single day by scouring hundreds of websites to find the best discounts across all shopping categories. With a passion for stretching a dollar and finding exceptional value on her favorite products, Marenah is always on the hunt for a good sale and problem-solving products.
Marenah thrives at the intersection of pop culture and shopping. Marenah's enthusiasm shines through in her coverage of Bravo, the Kardashian/Jenners, The Bachelor, and more, as she brings insights and deals from her favorite celebrities to E! News readers.
If you're still shopping, here are the best SKIMS styles that dropped this month.
