Eric Church gives thousands of fans a literal piece of his Nashville bar
As multi-platinum-selling country chart-topper and burgeoning entrepreneur Eric Church nears the opening of Chief's in Nashville, Tennesse, his six-story Lower Broadway honky tonk, literally more pieces of his unique methods for developing the venue are being announced.
The latest news? Tens of thousands of his "Church Choir" fan club logged online to see where bricks, to which they now own personal deeds, sat in the physical framework of the forthcoming downtown Nashville establishment.
"You've helped me build my career brick by brick, and I want the whole world to know that the building is yours," Church stated in an exclusive message to his fans. "This is not just another club downtown. This is our house. I've been involved in every step of restoring this historic building into a place we can call our own and, because you've been with me every step of my career, I'm proud to dedicate a physical brick of the Chief's building to each and every one of you."
Along with being given a deed to individual bricks that form the building, fans also received a digital version of their brick attached to online access to exclusive content, including never-before-heard demos, unreleased video footage, and priority entry when the venue opens.
Once inside, fans who opted to enter a contest could be there to redeem the chance to record a guest DJ set at the Chief's studio as part of Church's SiriusXM Outsiders Radio "Insiders Hour."
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Fans also earned a first edition vinyl of Church's entire catalog and a copy of every new piece of vinyl released going forward, including all color variants.
Other giveaway contests related to the brick reveal include a year-long subscription to SiriusXM, plus a Church-signed guitar paired with a digital collectible that grants access to a guitar lesson from Church's guitarist Driver Williams and videos of performances of Church playing the guitar he is giving away.
Church's venue, announced in early 2022, with AJ Capital leading the renovation, has no firm opening date yet.
The space is expected to feature a ticketed music venue plus additional live entertainment throughout the building. It also includes a studio for broadcasting, including Eric Church Outsiders Radio on SiriusXM and broadcasts by other media partners.
North Carolinian Rodney Scott's Whole Hog BBQ will overlook downtown with a "Hell of a Q" rooftop location at Chief's.
For more information, visit EricChurch.com and ChiefsOnBroadway.com.
