'Hot Mess' podcast host Alix Earle lands first Sports Illustrated Swimsuit digital cover
Sports Illustrated Swimsuit is celebrating 60 years, and to mark the occasion the magazine has launched digital issues, with its first cover star Alix Earle.
The "Hot Mess" podcast host and TikTok content creator landed the new digital cover while simultaneously making her runway debut in the Sports Illustrated Swimsuit runway show on South Beach for Miami Swim Week, which runs from May 29 to June 3. The issue will be available on Sports Illustrated's platforms starting Monday, June 3.
Sports Illustrated just announced its 2024 Swimsuit Issue cover stars, from Kansas City businesswoman and NFL wife Brittany Mahomes to cover stars Chrissy Teigen and "CBS Mornings" host Gayle King taking center stage at almost 70.
The lineup also includes Chanel Iman, Christen Harper, host Kamie Crawford, Katie Austin, Louisiana State University gymnastics star Olivia "Livvy" Dunne, Jena Sims and Issue icon and actress Kate Upton.
Who's in the 2024 Sports IllustratedSwimsuit Issue? Brittany Mahomes, Gayle King and more
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There is also a trilogy of special collectible covers that were captured at the Sports Illustrated Swimsuit's 60th Anniversary Legends shoot, which commemorated the franchise's 60th anniversary. Legends cover stars include Lori Harvey, Maye Musk, Nina Agdal, Winnie Harlow, trans activist Leyna Bloom, model Camille Kostek, '80s icon Christie Brinkley, supermodel Tyra Banks, soccer star Megan Rapinoe, media mogul Martha Stewart, WNBA legend Sue Bird and lifestyle guru Molly Sims.
The magazine said the move to digital covers will allow the brand to engage with its swimsuit content on a more regular basis, while the swimsuit print issue will continue to be released annually.
"Our goal is to elevate the SI Swimsuit brand to new heights while staying true to our legacy of celebrating beauty, diversity and important storytelling," said famed Sports Illustrated Swimsuit editor MJ Day. "With our new digital issues, we are keeping pace with the rapidly evolving media landscape while also providing additional opportunities for talent alike to share their narratives and upcoming projects with our robust audience."
Contributing: Jay Stahl
