Anticipating the Stanley cup Neon Collection drop: What to know if you want a Spring Fling cup

Another Stanley cup drop is coming up fast - and this one is extra bright.

Stanley is set to release a new line of neon-colored products this week as part of its Spring Fling line, which will appeal to beach-going string breakers and lovers of the '90s aesthetic alike.

Set to be released both online and in-store, the new collection is likely to be difficult to find and get your hands on, just as past limited-edition and new lines have been. This time, Stanley is trying to prepare for and control the chaos that has been known to accompany releases in recent months, utilizing a new online lottery system that is reminiscent of trying to secure Taylor Swift tickets.

If you're hoping to nab one of these brightly-colored products for your collection, you'll probably want to prepare in advance. Here is what we know so far about the drop.

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What is the the next Stanely cup drop?

The new Stanley cup drop will be its Neon Collection, part of its Spring Fling Collection. The new line will feature vibrant, luminous new colors, including Electric Pink, Neon Yellow, Neon Green, Neon Orange, White Neon and Black Neon.

Besides the normal array of quenchers in different sizes, other products will be sold in the “luminescent pigments," including a lunchbox, a flask, a 2-gallon jug and a stacking beer pint.

The neon products in the spring fling line may well appeal to spring break beach-goers, as the aesthetic definitely gives Barbie at a Miami rave vibes.

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When is the Stanley cup Neon Collection releasing?

The Stanley cup Neon Collection will become available March 19 at 12 p.m. (ET).

Some Dick's Sporting Goods stores may already have some in stock, according to social media posts.

How and where to buy a new Stanley cup

The Neon Collection Stanley cups will be sold at Dick’s Sporting Goods online and in-store, Amazon and on Stanley’s website.

Products in the line range in price from $18.50 for a flask to $55 for a 2-gallon water jug.

The typical water bottle is $39 to $45, while the ever-popular quenchers run $35 to $45.

If you're wondering about early stock at your local Dick's, it's best to call ahead before running to the store hoping for the best. Check your location ahead for rules on the day of the drop; some have stipulations about waiting outside in advance of opening, how many items each person is allowed to buy and other measures, such as allowing so many people in a single file line in the store at a time.

How to sign up for the online list to buy a new Stanley

Stanley has begun using a new e-commerce system, EQL, to manage drops online. If you're hoping to purchase one of the new cups directly from the online source, you'll have to sign up for the EQL drop.

According to Stanley's website, you can do so by:

• For an upcoming drop, go to the product page for the drop date and a countdown timer on Stanley1913.com. Click the GET NOTIFIED button to receive a Stanley email notification. Stanley will email the entry link when the drop window opens. 
• Once the drop window opens, it’s time to create your new EQL account.  A new account can only be created while the drop window is open.  
• On the drop product page, click the ENTER NOW button.  From the prompt, choose the ENTER AS A NEW USER button.  Fill out your personal details, including your full name, address, payment and shipping details.
• Submit your entry by clicking the ENTER DROP button. 
• Be sure to verify your email and account information.  To officially enter the drop, click the verify email button in the email sent to your account. You’re in!  

Within 24 hours, you will receive an email from [email protected] with the results of your entry. If you’re selected, the card you have on file will be processed for the total amount of the retail item plus shipping. If you weren’t selected, you’ll be notified by email and your card will not be processed. Stanley will fulfill the order and shipment of your item and you will receive an email with the order confirmation.

What is the EQL program?

To address issues with the chaos that tends to follow new drops and the prevalence of scalpers, Stanley's parent company Pacific Market International (PMI) has partnered with Australian company EQL to manage its products' online sales.

EQL has worked with other major brands like Nike to help manage highly sought-after releases. According to Stanley's website, EQL's technology to eliminates bots and minimize access to resellers.

"The goal is to provide our customers with an equitable opportunity to get the Stanley they desire, while easing the pressure of rushing through the checkout process," says the Stanley website.

Stanley employed this technique for the first time during the launch of its chocolate gold tumbler. The company opened a six-hour window for customers to sign up online to get a chance to buy one. The list was then used the following day to notify people who were selected that the cup was now available for their purchase.

The system only allows one entry per person and monitors things like entries per IP address to prevent mass-buying by resellers, scalpers and product hoarders.

USA TODAY has reached out to Stanley for comments on the new collection release.